Me and class have learned Chapter 13: Public Communication on Monday, December 27th 2010. Our lecturer Ms. Dessy Kania showed us two videos. Joanne Kathleen Rowling's Harvard commencement speeech 2008 and Steve Jobs' Stanford commencement speech 2005. You can find JK Rowling's commencement speech here. Both video and text of Steve Jobs' commencement speech can found here. Here I concern that they both are great public figure. JK Rowling is the author of best-seller Harry Potter series and Steve Jobs is the CEO of Apple Computer and PIXAR Animation. And what's greater is they gave a speech in front of great people, scholars of Harvard and Standford University. I just wondering when will my time arrives.
Public communication is a lot like conversation but never be the same. You have to prepare well, practice more, did some researches, understanding the viewer's feedback by understanding their nonverbal language such as nodding, laughter, clapping hand and so on.
Why would a lot of people give full attention to them? First, there is something called credibility. Initial credibility. Even before they started to talk, people expected that it is going to be great. And then the opening of the speech. If you have watched or read their speech, JK Rowling started with good humor and Steve
Jobs started with saying a praise that Stanford is "one of the finest university." But, more than the credibility and the opening part of the speech, the body of the speech itself is far more important. The title of JK Rowling's speech is "The Fringe Benefits of Failure, and the Importance of Imagination." As we all have known, she lives by digging her imagination deeper and deeper and splash it on books. While Steve Jobs told us about great story of his life. And in the end, I would like to tell you go and watch and read and understood the speech. It is great!
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